I must admit, I’ve never owned a single pair of FitFlop prior to this trip. I’ve always heard good things about them though. “They’re super comfortable!” is always the first thing my friends would say whenever they rave about their FitFlop. I was just always quick to dismiss the brand and say they’re not for me. But then last February, Fitflop whisked me away to a weekend of relaxation and luxury at the island paradise of Panglao, Bohol to launch its Spring Summer collection for 2015. I got the opportunity to actually get to know the brand, its design philosophy and basically everything it has to offer. It was a great way for me to get acquainted with Fitflop, especially because I never really gave it the time of day prior to this trip.
Fitflop sure showed me. I eventually ate my words.
With over 24 distributors to 62 countries worldwide, Fitflop has sold more than 20 million pairs of shoes to satisfied customers all over the globe. The secret to its success? Delivering the best in biometrics in its footwear to make sure you have the most comfortable shoes to wear for every situation. Fitflop’s first creation was the triple-density Microwobbleboard midsole which was launched in its first Fitflop sandal. Now, Fitflop adds the newer Biomimetix and Supercomff midsoles (both biomechanically engineered to diffuse underfoot pressure and deliver world-class ergonomic comfort) to suit its wider range of silhouettes. You see, I didn’t know this (because I’m too judge-y) but Fitflop actually has slim sandals, clogs, sneakers, loafers and even boots! When I saw its Spring Sumer 2015 collection inspired by the French Riviera coastline, I was pleasantly surprised that it’s actually so different from the Fitflop I THOUGHT I knew. Check out some of the designs below and see for yourself. My favorites are the minimalist mandals that I can totally picture with my androgynous outfits.