Posting some of the editorials/campaigns I styled this summer. The first set was for a Dorothy Perkins editorial that came out on Philippine Star a few weeks back; the 2nd was for Jellybean’s summer campaign starring celebrity endorser Lauren Young which was released months ago. Although both campaigns are for summer, the styling I did for them were quite different. You see when styling, aside from the concept/theme/pegs, you have to consider the target market of the brand too. Dorothy Perkins’ market is much more mature compared to Jellybean’s. Although Dorothy Perkins wanted colors to be incorporated in the editorial, I made sure the styling is still relatively conservative. I wanted the looks to be sophisticated and chic. Jellybean, on the other hand, caters to a younger market, composed mainly of teens. The brand specifically requested for a lot of colors and prints so I was free to go all out. I wanted the looks to be really fun and outgoing.
If there’s one thing you have to remember when styling for brands, at the end of the day, you have to be able to sell. Unlike glossies, the looks must be wearable. Consumers must be able to see themselves wear these clothes so I did my best to stay true to the products, nothing too stylized or high-fashion. What do you think? I hope you love them as much as I do! Both campaigns were shot by BJ Pascual, one of the BEST photographers in our country. I love working with BJ! It’s always a breeze working with someone who’s vision you completely understand and respect.
All clothes, shoes and bags from Dorothy Perkins.
Everything from Jellybean.
Guess which layouts are my favorite from each set!!! :)
Hi Ms. Camille, where do you buy your urban outfitters stuffs? I believe they doesn’t have store here in the Philippines?
I bought it when I went to the States last year :)
Hi Miss Camille.. you really have a talent of mix and match fashion.. :)
I hope you can give fashion advice to those have large body built :)
GOD BLESS and KEEP INSPIRING PEOPLE :)
Thanks Sarah! Go for darker colors. Don’t layer too much. :)
Ohhh! So you went also to pueblo por la playa? How was your stay there? :)
Yes but only for the day so I wasn’t able to look around and explore. :) I really like what I saw though! Beautiful place!
wowwwwwwwwwwwwwwwwwwwwww! you really are talented! galing! :)
Thanks April!
you’re such an inspiration, Ms. Camille :) I’ve been wanting to enter fashion industry but I’m quite afraid of what will be the outcome of being in your industry :) I always read your blog and I can get ideas about mixing & matching plain and print clothes. Can you give me some more ideas on how to dress up on different occassion? :) sorry for getting this long. God bless..
Thanks Lyn! :) There’s a lot of different occasions kasi but marami rami naman ako dito sa blog so I hope my other posts can give you more ideas :)
You’re welcome, Ms. Camille :) I always reading your blog and I can also get ideas from your posts. You’re such a great inspiration to me. Thank you so much for a warm reply :) God bless..
WOW!
all I can is WOW!
you’re such an inspiration.
your style, your look and your passion for fashion.
:))
Thanks Kev!
I LOVE how the Jellybean ads are styled! So fun and lively! The style looked familiar when I first saw it. Now I know why! Both sets are so you!! <3
Thanks Mari!
hi ate camille. i love the way you styled their outfits. the combination is perfect. and mahilig po kayo sa animal print. and stripe stuffs. it so perfect and i love it. i wish i’ll see you in person coz i’m really a fan of yours. more power to you ate camille.
Thanks Jana! :)
I love the Dorothy Perkins set!
Thanks Patrice!
You’re such an amazing stylist. You mixed and match clothes perfectly. Keep it up! :D
Thank you Jamsy!
these clothes are very beautiful good job and are they on sale sorry my english is not very good because i’m french
They’re being sold but not on sale/discount :) Thanks Shazney!
Love the pattern play! Job well done Ms. Camille. :)
Thanks Kimberly!
i loveet!!!! more fashion power to u camille!!
Haha thanks Tin!
I was immediately captivated by the way Lauren models the clothes especially that tribal pants. nung nakita ko palang sa fb ng jellybean nagustuhan ko na kaagad. and kahit mahal siya binili ko parin. :)
Thumbs up! Great work ate camille! ang ganda po ng gawa niyo. ang hirap iexplain pero kung titignan mo nga si lauren parang iba talaga yung maaalala mo. basta. haha gulo ko.XD
Haha awww thanks Eunhee! :)
I love how you play a trick on our eyes whenever you mix and match prints =) You’re style is just awesome!
Thanks Chezka! I love mixing prints! :)
The way you styled Ms. Lauren Young is so you Ms. Camille! And the Dorothy Perkins is not over styled. You’re styling talent is so admirable Ms. C! :) God speed!
Thanks so much Mariz! :)
Really cool styling plus beautiful models. :D
Thanks Charlene! :)
the styling is indeed different though your signature style is evident in every outfit!! love it Ms. Camille!
czarina♥
paint it stripes
xoxo!
New Photo Diary ‘Wind and Sea’ is up, Hope you can check it out :)
I’m happy you think so! Thanks Czarina! :)
Hi!!! I hope you remember me. The girl you greeted happy birthday on tweeter, you know “jamiebeaqueen” hahaha, anyway. Are you going to bloggers united?? Upto what time is it? I hope i can take a pcture with you!!
Hello Jamie! :) Yes I am! :) I think until 9?
I would love it if you would be my stylist for my college ball. =))
Thanks Trisha! :)
ang cute ni lauren. syempre stand out siya because of the genius stylist like you.
Awww thanks Precious! :)
Can I just say…your styling is UH-MAZING! Love everything! ♥
Thanks Aimee!
Such a genius. How did you come up with a talent as great as that. That must be pure hardwork. I adore you so much Camille!
Thank you so much Rose!
I knew it! When I saw Jellybean’s billboard in Katipunan, I remembered you! Totally your style! Love it!
Thanks Marie!
I knew it! Ikaw po pala ang nag-style dun sa billboard sa EDSA. Every time na nakikita ko yun, laging pumapasok sa isip ko “Parang style ni Ms. Camille.”
Grabe! Napaka big deal po na nalaman ko na ikaw ang nagstyle. Ewan ko kung bakit. Naoverwhelm ako :)
Awww thanks Fatima! :)
If only I could have you as my big sister who’ll help me what to wear. I love everything. It has that fun and flirty feel that is NOT trashy and at all.
Thanks Patsy! :)
You are such a great stylist Ms. Camille! ^_^ I love how you’re a stylist, model and designer at the same time. :D ♥
Thanks Meryl! :) Not time to waste! :)
You did a great job, Camille! I was wondering who styled the Jellybean campaign first time I saw it. Actually, I bought several items from this collection! Now I know why I love it. :)
Yay!!! Thanks Michelle! :)
OH ma my!! I’ve been living in a cage for the past 3 weeks and I wasn’t able to check your blog, =))and this new look definitely surprised me. Oh my, here goes the pretty girl with the whole Philippines as a closet. =)
Awww thanks KC! :)
Love them all!!I love the dorothy perkins peg, and im guessing that it is yoour fave too..hehehe
Thanks Char! :)
Ha, I knew it! When I first saw the Jellybean billboards, I was reminded of your style, especially the second to the last photo—it’s so you! <3
Thanks Daphne! :)
i really love how u dress.. super thumbs up talaga!!!
ms camille i’ll just ask u if what shoes ang bagay s matte gold n gown? and also accessories?
Thanks Kuting! Siguro off the top of my mind, gold pearls or diamonds. For the shoes, ruby, purple, emerald? Mostly jewel colors :)
I’ve seen one of the Jellybean photos at EDSA billboards. Ikaw pala stylist :) Really caught my attention. Great Styling camille! Im a fan.
Thanks Cheryl!
It’s really amazing how you put all of these together.It is such a classic work of art..haha really nice!B)
Thanks Shane! :)
I like the one with the light green body hugging dress for Dorothy Perkins. She looks like a Stepford wife but you don’t want to make her angry! The leopard printed belt made this soft look very edgy. Her “taas kilay” also helped.haha
But I think your favorite look was the black and white ensemble. As for Jellybean, I’m thinking your fave was the one with Lauren in a dress and round shades? Hmm..did I get it right?
You really got an eye for fashion and I admire you like super!
Yes! Very Stepford wife indeed! :) You got my Dorothy Perkins favorite! :)
Like ko yung peg sa Jellybean, kaya lang ang print on print. Bet ko rin yung sa Dorothy Perkinds kasi simple pero bold colors. :) Great job! describes “Camille Co” ♥
Thanks Jewel! :)
The styles are soooo-camille! :)
~Chai
http://chenmeicai.blogspot.com
Thanks Chai!
Can I just say I saw Camille’s heart in all of these?
Wow! It was totally done with love and all out creativity.
♥ it much Camille! :)
Thanks Ayra! :)
I really love ’em. Especially the last photo =) love the sense of style you have xo
Thanks Syril! :)
OMG! Love the stylesssss! You’re a really good designer =) love ’em! The Dorothy Perkins look like those styles in Vogue. every outfit you post here, i read it. Hehe. I get inspired to the outfits you wear. LOVE ALL THE STYLESS! Keep it Up xoxo =)
Thank you so much Syril! :)
wow! this is lovely and the colors are to die for! your a genius in this color matching, accessories and prints! well done girl! :)
Thank you Jannette! :)
Thanks Jannette! :)
… its totally you :D i LOVE IT :)
Thanks Marge!
amazing styling! i really love the first look!
florindalinda.blogspot.com
Thanks Cristine! :)
Such amazing styling. I really love the second set of photos — the prints are gorgeous!
http://www.stylingmylife.com
Thanks Alison!
Fantastic job Camille! XoXo
Thanks Maya!
I so love the Dorothy Perkins campaign..international level. You really have a great eye for style. By the way, what’s the plug in you use for checking out the related post? Is that Linkwithin?
Thanks!
http://thekaloka.com
Thank you! :) I think Linkwithin nga. So sorry! It’s my webmaster who did it! :)
You really love tribal. Hee.
AND I REALLY LOVE THE STYLES YOU DID FOR JELLYBEAAAANN!
I apologize for the all caps. I just reaaally love ’em. :)
It’s because tribal is one of Jellybean’s pegs haha! :) Thank you though!
Great styling specially with the second set!! <3 love the vibe.
xoxo,
thelivingcloset.blogspot.com
Thanks Erika!!
Love the styling, Camille!!! <3
Gem
http://gemnikkaonthego.blogspot.com
Thanks Gem!
You definitely sold the clothes to me! I will visit the stores and buy some of them. They are so chic, fun and young! Love your -I would like to call it extraterrestial because you are out of this world- sense of fashion Ms. Camille! Will always be a fan of yours
Awww never thought extraterrestrial can be a compliment! Haha! Thank you :)
I loooove the combination of different prints!
Thanks Chi!
This is AMAZING!
I really can see A little bit of Camille’s style in there :)
I am an avid FAN(I hope it is not too creepy :) .
Of course! Not at all creepy! Thanks Hannako!
When I saw Jellybean’s lookbook, my comment was “Camille Co ang peg!” So I was really surprised when I read this post. Tatak Camille Co!
Haha thank you! :) Jellybean did tell me that they’re theme was very “me” :)
Hi Camille! Your personal style is very evident in the layouts! While I was looking at the pictures I was thinking, ‘This is something I would see Camille wearing.’ :)
Really great job you did with these styling gigs! :)
Thanks Jennifer!
Wow. You really did a great job. To be successful at your age is inspiring for us young women. Keep up the good work. = )
Thank you Bernadette!
Everything’s so you! :)
Thanks Kathlynn!
if chubby naman po, ano kulay ang bagay?
Darker, bolder or more solid colors :)
i love your style! of all the stylist na kilala ko, iba ka!! Pang International talaga. I like you miss Camille. sana ma meet kita in person. i love reading your blogs, tapos pinag-uusapan ka pa namin ng roomate ko. Wow i! Na inspired din kami mag blog sau. Peru f ever may chance kami, iphotoshoot ka namin. :))) :D
Awww thanks Shan! Magblog na kayo! :)
WHY ARE YOU LIKE THAT :((( I love ittttttt. Enough said :)
Why the sad face!! Thanks Hoiyan!
You’re such a great stylist, Ms. Camille! I can really see you put much thought in everything! :D
Thanks Bettina!
Woow…that’s amazing….it is 100% your style…love it so much…so colourful and fresh…just keep going on what are you doing. :)
Thanks Renata!
Ang galing nung sa Jellybean!!!! I love love love the set with the wheel tapos nakazebra print siya. BUT I super love the pants dun sa third picture!:) The best one of the set even though I love everything!!:)
Thanks Nikka! The set design is really nice! :) Jellybean made them!
I’m gonna guess. Your fave from the Dorothy Perkins set’s the fourth one, the B&W outfit. And also the fourth one on the Jellybeans set. Haha.
All of them are gorgeous, anyway. Great styling, as always. ;)
God bless!
Thanks Jess! Correct on DP! My favorite among the Jellybean layouts is the 2nd to the last one :)
Awesome styling!
I can totally see what your concept is, both are different but they still have that summer feel.
Nice job Ms. Camille! :D
Thanks Dana!
Oh my God! It was you who styled the Jellybean ads I thought they were fantastic. I always find myself staring at Lauren Young’s ad along Katipunan (2nd to the last photo) because I love the color combinations so much, specially the pants. Ps you’re one of my fave bloggers (I like you more than Gary Pepper tbh) and I love it everytime you wear products from local online shops. Xx
Wow! More than Gary Pepper, that’s quite the compliment! Thank you :)
whoa I love the choice of outfits, I love you much taste Camille.
the pictures are beautiful.
http://purplerubys.blogspot.com
Thanks Nessy!
Great job, camille! as always… im a fan…
Thanks Jorja!
Hi Ms. Camille!!!! as usual.. your styles are fabulous & glamorous <3 i just love every bit of it. :) i just wanted to ask if the tribal pants that lauren young's wearing is still available?
Thanks Chayenne! As for the pants, I believe so!
I love the styling! It looks so Camille Co-ish! haha! Great job!
http://lemuelurieta.blogspot.com/
Thanks Lemuel!
Wow! Love it! I wish I can be a stylist too!
Thanks Jasmin! :) Anything is possible!
When I saw some print ads from jellybean I don’t know why I suddenly remembered you! This post explains it :) haha
Teehee! :) Well, they did say that the pegs they prepared were very me! :)
OMG! You truly have a gift, Achi Camille! ;)
Thanks Rachel!
Great job Camille!!!! I have no doubt that you will sell these clothes
love
glamdevils
Thanks Mira! :)
you’re so talented Ms. Camille :)
Thanks Lors! :)
Very nice! it’s funny how I can totally see you in these clothes. Especially the first pictures. I love it! :D
Thanks Gia! :)
Oh emmm geeeeeee >< Ang ganda naman pagkastyle ♥
Ikaw na Camille \m/ :*
Thanks Krizia!
Nice work Camille! Aside from effectively showing the brand image for both, the looks are so YOU too. :) Haha! You’re too awesome for words! (Fan na fan lang peg ko hehe) :)
Hahaha thanks Ayeen! :)
I love <3
Sa tribal prints naaalala ko yung PRP guesting mo Ate Camille :)
Thanks Paww! :)
so so cool i love everything
kisses
thechicmode.blogspot.com
Thanks thechicmode! :)
I’m guessing that your favorite look from the Jellybean set was the first one because of the print-on-print action. Hahaha! Anyway, you did a really great job! I love all the color combinations and you definitely achieved your goal of giving that summer feel through all the looks and at the same time considering the target market of both brands. Yey! Love you, Camille! :-D
Thanks Aryann! Nice guess! I actually love the 2nd to the last layout the most :)
great pics love it !!!
come check out my blog
http://fashionmadimoizelle.blogspot.com/
Thanks Kawther! :)
Hey Camille! Can you post outfits with shorts and knee high socks? I’ve been wanting to try it out :D Thanks! :D :D
Hi K! I’ll try! I think I posted a few before :)
Great styling! :) The Apple green dress is very yooou! :) I can imagine you wearing that.:) And for the Jellybean Ads, when it first came out I was in awe, I love how you incorporate the print to another print. :) plus Lauren is so gorgeous and you really did a great job on styling her! I. AM. SO. LOVING. IT! Two thumbs up for you, Camille! :) xx
Thanks Patty! :) Lauren’s amazing!
ahhh, I love the styling! <3 everything's just BEAUTIFUL! <3 great job!
Thanks Isa!
I could really tell that the styling was done by you ate Camille! You did a great job! I love every outfit :)
Thank you Zaira!
Good job Cams :)
Thanks Joyce! :)
Even the satchel, striped socks and collar are from Jellybean? As well as the bangles? Just want to know so I’ll drop by at one of their branches. :) Thanks! The Jellybean dress is wonderful, by the way. More Power to Coexist and of course, you! :D
Thanks Mikha! :) Only the socks are not from Jellybean :)
print master Camille!!
Thanks Erika!
Your styles for Dorothy Perkins is incredible ate Camille! super elegant and the Jellybean, super love it! :)) You’re such a wonder when it comes to style. You and ate Lauren Uy inspires me a lot :)
Aww thanks Vanessa!
I love it!! Ang ganda po ng pagkastyle niyo. :)
Thanks Patriss!