Last May 9-11, I was sent to Hong Kong primarily for the launch of Majolica Majorca‘s summer 2012 collection called Psychedelicious. Part of our itinerary was an exclusive interview with the people most responsible for Majolica Majorca’s success, namely Hidetaka Shimuzi, Majolica Majorca’s brand holder and Sawako Yuri who handles product development and is also Majolica Majorca’s chief hair and makeup artist. I really loved interviewing the both of them because it gave me an insight to not only the creative aspect of Majolica Majorca, but also the business side to it.
In my opinion, out of all the makeup brands in the market, Majolica Majorca is probably one of the most successful in terms of marketing its image. The brand’s identity is crystal clear–always fun, young, cute and magical. According to Hidetaka Shimuzi, Majolica Majorca’s strategy tugs on the customers’ emotions. It’s not just about the product being sold but the story behind it and the brand as well. If you don’t know the Majolica Majorca story yet, it’s based on a legend of a bird with a pure heart wanting to make all things beautiful. It adorned itself with a collection of attractive and unique feathers to look charmingly ravishing. The Goddess of Beauty took notice of the bird’s creativity so she cast a powerful spell on the bird by uttering “Majolica Majorca!” which made the bird truly beautiful and gave it the power to change simple things into attractive and unique ones. The Goddess then told the bird, “Go forth into the world and make all women beautiful.” The bird henceforth became an Evangelist of Beauty. All of Majolica Majorca’s collections revolve around this story and variations of it. Hidetaka Shimuzi says that they want the customer to feel that she’s that girl in the story. She’s that girl who fulfills her wish to become beautiful. This also explains why the brand’s tagline is “Fulfill All Your Wishes”. So cute, right? You can see why it’s such a hit with Japanese girls. That and the fact that Majolica Majorca’s products are crazy affordable without sacrificing quality.
Now on to Majolica Majorca’s new collection, Psychedelicious. Don’t you just love the bright colors? Sawako Yuri said she was inspired by candy and candy cans for this collection. Make-your-own-candy stores are currently very popular in Japan and there’s one along Harajuku that she frequently visits. This led to her interest in candies and the rest as they say is history. You can see the Psychedelicious collection above which is composed of the Popping Shower Body Powder. Artistic Nail nail polish in Initial Move and Tempted By An Impulse, Lash King mascara in brown, Puff De Cheek blush in Raspberry Macaroon and Cherry Macaroon, Honey Pump Gloss Neon lipgloss in Bowberry Jam and Brow and Lash Colorist in Maroon Brown and Vanilla Brown.
The brow and lash colorist (held by Yuri San in the photo above) is actually a first in Japan in terms of formulation and originality. She’s really excited about this product because according to her, Japanese girls aspire to look European so they really like light brows and lashes. It’s a must-have!
When asked what her favorite product from the collection is, she says it’s the Artistic Nail in Initial Move. It’s their first time to release a nail polish and it’s actually luminous and a little translucent, as seen on her nails. I love how you can actually see the pink and orange on her nails.
Team Philippines with Yuri San–Majolica Majorca Philippines’ Cathy David, yours truly and Preview Magazine’s beauty editor at large, Agoo Bengzon. It’s such a great pleasure meeting Yuri San. She really embodies the Majolica Majorca girl–creative, playful and imaginative.
After the interview, we then went to Majolica Majorca’s main event held at the Western Market.
The whole place was decorated to resemble a wizard school. I really felt like I was in Hogwarts!
We even had “school IDs”! All the guests were required to take photos at the photo booth for their IDs. Cute! Take a look at mine!
Upon entering the venue, you’ll immediately see this colorful display at one side of the room. The products from the Psychedelicious collection were displayed alongside real candies. It’s getting harder to distinguish which is which!
There’s also an arcade game machine containing Psychedelicious products and candies as prizes!
Makeup never looked this yummy! I will forever love Majolica Majorca‘s Puff De Cheek. They’re the best! I especially love the little shimmer these blushes.
The product at the leftmost part is the Popping Shower Body Powder. It’s perfect for summer! It contains sebum catching and clear white powder which effectively moisturizes the skin without leaving white marks.
This is me busy reading our “homework”. All the guests were given an “Evangelist” school badge, Harry Potter-esque frames and an Evangelist school booklet that contained our homework which we had to answer correctly in order to get a prize.
Clues to help us answer the homework correctly were available so we didn’t have to get all stressed out.
Of course, in true Majolica Majorca fashion, even the clues were decorated in a dreamy and pretty manner.
Most of the questions revolved around Majolica Majorca’s previous and current products.
We got the prize! Majolica Majorca iPhone cases!
After the homework/game, the program officially started. All the “Evangelists” or makeup artists representing each country were presented on stage. That’s the Philippines’ very own Aimee being awarded by Hidetaka Shimuzi himself. See! How cool is Majolica Majorca? Where else can you see a brand manager so game and so in character!
Even Yuri San was in character! Here she is conducting a demo.
The Evangelists’ models. The makeup of the girl in blue (2nd from the right) was done by Aimee. Go Philippines! As you can see, Psychedelicious is all about playing with colors. All the evangelists/makeup artists made use of vivid colors blended smoothly to achieve these looks.
Yuri San with her beautiful model. So kawaiiiiiii! According to her, makeup is all about highlighting your best features. In Japan, the makeup trend is to highlight the eyes. It’s always about the eyes paired with natural or light or nude lips. Japanese girls also like applying blush directly on the apples of their cheeks to achieve that “doll” look.
So that about summarizes my whole Majolica Majorca experience in Hong Kong. This event is definitely one for the books! Majolica Majorca reminded me how fun it is to be a girl and to be forever young at heart. Thank you Majolica Majorca for this! It’s great to be able to get to know the brand deeper. Meeting amazing and talented people such as Sawako Yuri and Hitaka Shimuzi, as well as other Majolica Majorca members and press from neighboring Asian countries, was a blast!
P.S. I am IN LOVE with my Lash King and Brow and Lash colorist by the way! If you want to get your hands on these plus all the other Majolica Majorca products for free, why don’t you join their contest???
You are so lucky Camille! I love the set up of the event! So kawaiI!
I feel lucky! :)
Is it okay with sensitive skin?
Yes I believe so :)
Hi! I’d like to know if this is okay for SENSITIVE SKIN types.
Thank you! :)
Yes it is :)
OMG!!!! really really really love this event!!! looks soooo perfect!!! <3
It was!!!
Their products look so yummy and sweet as Candy! The event looks super wonderful. :) The Harry Potter specs look so cute on you! :)
Thanks Isa! :)
Captivating Story behind “Majolica Majorca!” – (saying this while acting like the Goddess)
Excited about June… thanks for sharing Camille! <3
My pleasure!
How does the popping shower body powder work? :) i like their mascara i bought one in malaysia since i saw ur reviews about mascaras including this brand its really worth the money its really nice on my lashes :)
It’s like baby powder, except for women :) The scent is so refreshing!
<3 __________ <3
i'm really really jealous. it wasn't enough that it was a majorlica majorca event.. but the venue was just.. harry potter inspired! and the sweets and not to mention all the pretty things.. *dreamysigh*
*sighsomemore*
P.S. the glasses suit you i think :P geek chic :P
Thanks Z! :)
Would you ever want to have your own makeup line? If so, what would you call it? :) Just curious, hehe
Ohhh that would be cool. I don’t know. It would probably still be under Coexist so maybe ________ by Coexist or Coexist ________. I can’t think of any right now! Haha!
I think their Mascaras are their best seller cute cosmetic line :”> I wonder how you can have time to reply to all these comments. You’re really pretty and kind Miss Camille.
Thanks Jannine! It’s hard but worth it!
No more Tumblr button? I’d like to share it on my blog. Majolica Majorca’s so cute!
None yet :) Maybe next time!
Hi Miss Camille! :) The moment I saw this post I begged my Mom to buy me since I need them and i’m an incoming college student. Haha. These make up are sooo pretty! I already made a review about what I bought! Haha. You can check it out if you want to. :) More power to you and God bless! :)
So many freebies you got there! :) Enjoy your MJ products!
This looks like such a fun fun event! I’ve never tried MM but have heard of it, but now I must. Everything looks so yummy :)
You should!!! :)
You with the potter glasses… *dies*
*takes you to the hospital*
Hi Camille! Will you blog about the call it spring event? Been wait for it :) I have seen the outfit post but not the photos from the event itself. :)
Hi Zara! :) Unfortunately I don’t think I can. I wasn’t able to bring my camera! :( But there are plenty of photos from the event on Call It Spring’s Facebook page :)
Do u really wear eyeglasses or are they just part of the event? If u do can u post some of ur eyeglasses. I need new ones and i dunno what to get.
Hi Joy! These are just for the event. They were given to us upon entering the venue. :) But I do wear eyeglasses at home :)
I love the event! you’re so lucky you are invited Ms. Camille! :) I always adore Majolica’s concept. Its so cute! HAHA.
I am! :) I’m so thankful that I was fortunate enough to be invited :) I love Majolica!
The popping shower body powder sounds awesome but i dont know how i can use it. Hahaha. I love the launching! Sana meron na dito sa philippines :)
It feels super fresh! :)
woooow!! that was really a beautiful event! you’re so blessed Ms. Camille :) another amazing post! Thanks for this! makes me wanna try majolica majorca’s products!:)
You should! :)
Hi achi Camille! :)
<3 your I.D and the glasses :)
Just curious, can you still speak Chinese? and do you happen to know a girl name Coralie? :)
Thanks Zarah! :) Who’s Coralie? And yes, I know how to speak Chinese. I speak Fukien at home and I studied Mandarin from preschool to high school. :)
I think she’s in the same association with you. well, that’s what she told me :) I saw a picture of you two together. :) uhmm may i know where you studied preschool to high school?? thank you :)
Ohhhhh!!! Okay! :) St. Jude :)
Are you a brand ambassador for Majolica Majorca? How do you properly pronounce the brand by the way? hahaha
Haha just how you would normally! Ma-Jor-li-ca ma-jor-ca :)
wow! everything is wonderful and dream-like! i like the theme of this event, magical indeed!
czarina♥
paint it stripes
I agree! :)
Waiii! It looks so fun!
It was! :)
Wow, this is so cool! ☺ Is there a shop like this in the PH? :)
Yes! :) Majolica Majorca is available at SM Department Stores :)
Is it here na in Iloilo also? :)
I’m not sure but you can try to inquire through their Twitter (MajolicaPH) :)
Wow such a cool event!! one of its kind.
xoxo,
http://thelivingcloset.blogspot.com/
Join my giveaway; The Bouteeque X The Living Closet
It really was! :)
Hi Ms. Camille!
Im hoping soon that they can open a branch here at Cebu!
They have branches in SM Cebu (Department Store) and Watsons, Ayala Cebu :)
ahh i love majolica majorca products so much! such lovely photos and how cute. i love the two girls with the colored wigs! looks like a great evening!!!
xx rae
It really was! The girls in colored wigs were so cute and charming!
What a great event!!
http://www.atitelavoyacontar.blogspot.com
It is! I had so much fun :)
When will this be available here in the Philippines?
June :)
Can’t wait! :)
how fun! Like a mishmosh of cosplay and fashion :)
xx
daniellewu.com
Haha oh yeah! Now that you mentioned it! :)
Love your eyelashes in your banner photo! Are they real or were you wearing false lashes?
Falsies! Haha! :)
How I wish I can have all the Majolica Majorca products! :) btw I really love your blog Ms. Camille n_n
Thanks Janine! :)
Woah! Majolica Majorca is one of my fave brands. You’re so fortunate, Ms. Camille for having that kind of opportunity. Me so Jealous, as in bigtime. Hehe. By the way, you really looked gorgeous. That’s no doubt! <3
Thanks Erika! :)
Oh wow looks like a fairytale! Super cute cosmetics :D
They really are!
Everything looks so cute and colorful! =) And the motif of the event is so adorable! haha
Majolica is always adorable! :)
are the brow and last colorist available in stores already? when will it be launched? :)
Yes! :)